Join Us in Elevating the Ownership Experience

OWNEX: A Movement to Secure the Future of Powersports

OWNEX was born from a simple but powerful realization — retaining customers isn’t just valuable for dealerships; it’s essential for the survival of the Powersports industry.

Max Materne and Danny French have spent their lives in this world. They’ve owned and operated dealerships, worked side by side with technicians and sales teams, and seen firsthand how the industry struggles—not because people don’t love Powersports, but because businesses aren’t built to nurture lifelong customers. Too often, promising customers slip away, and with them, the future of the industry itself.

OWNEX is our commitment to changing that. It’s not a product—it’s a movement driven by passion, research, and relentless pursuit of solutions. We go deep, studying dealerships, customers, staff, and every touchpoint in between to uncover the root causes of customer attrition and discover what it truly takes to build lasting loyalty.

Through DELV (Dealership Enthusiast Lifecycle Value) Analysis and Lifecycle Management Coaching, we help dealerships and manufacturers create experiences that not only retain customers but transform them into lifelong brand advocates. But this mission is bigger than just us. That’s why we share everything we learn—for free—through our industry newsletter. Because solving this challenge requires all of us, working together, armed with the right insights.

The future of Powersports depends on how well we serve the people who love it. OWNEX exists to ensure we do it right.