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NPDA 2026  ·  Max Materne

Designing the
Dealership of the Future

The Turn Around Project

ownex.io/articles ↗
ownex.io/articles
Ninety days, documented as it happened. Spoiler: it worked.

The Dealer Lab

listen on Spotify ↗
The Dealer Lab cover art
Podcast
The Dealer Lab
Ownex
All Episodes ▾Newest to Oldest ▾
35 | Justin's Building a DMS?!
▶ Video  ·  The Dealer Lab
Building a dealership DMS with AI: cutting button clicks, killing subscriptions, and streamlining the sale.
Jul 27  ·  1 hr 34 min
▶
34 | Using AI in Turn-arounds (Part 2)
▶ Video  ·  The Dealer Lab
An AI edited podcast, and building agents that actually run a turnaround.
Jul 6  ·  1 hr 27 min
▶
33 | How we're using AI in the Dealer Lab (Part 1)
▶ Video  ·  The Dealer Lab
Websites, workflows, and real world wins from inside our own stores.
Jun 22  ·  1 hr 23 min
▶
32 | Arrick Maurice: Bike Shed Chief Growth Officer
▶ Video  ·  The Dealer Lab
Growing motorcycle culture, brand marketing, and what dealers can learn from it.
Jun 15  ·  1 hr 52 min
▶
About

Exploring the future of dealerships, one experiment at a time.

The official podcast of the Ownex Network, a community of dealers, operators, and industry experts working to redefine what a modern dealership can be. Hosted by Max Materne, Danny French, and Justin Watson.

5 ★ (4)Business
Thirty five episodes of dealers arguing about what actually works. Everything in this deck got tested out loud first.
Built in one quarter

Five tools for the transition

DealerPoint
Who is ready
Deal Builder
Their numbers
Swap Builder
Equity, mined
Value Finder
Worth today
Ownex Advisor
Service brain

DealerPoint

open full screen ↗
dealerpoint.ownex.io
Lifecycle phase and loyalty score. When to re-engage a customer to stay relevant.

Deal Builder

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A modern four square, same psychology. The customer plays with their own numbers, not ours.

Swap Builder

open full screen ↗
Every customer gets a trade value, then we back into the payment they already make. They shop for what they want to ride next, not what they can afford.
Built by vibe coding

Value Finder

Every unit on the floor, aged by hold day, with the flooring cost carried against it. What a unit is worth today, not what you paid for it.

Replit
Lovable
Bolt.new
v0 by Vercel
Figma Make
Framer
Plain language in, working app out. You do not have to be a programmer anymore.

Ownex Advisor

open full screen ↗
samantha2  /  labor-advisor
Every historical repair order, vectorized. Labor time, the invoices it came from, add-ons, and a recall check.

Robotic process automation (RPA)

A robot working at a computer in a dark room
The DMS on screen
One button. The quoted job lands in the DMS. No double entry.

The agent behind the button

Samantha at the desk, turned toward the camera
The DMS on screen The Bega team of agents on screen
Meet Samantha. She is the one doing the work in the DMS.And she does not work alone.
Max looking into a crystal ball
End of 2025
Q12026
Q22026
Get a job

GET A JOB.

Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build Raven build
One company in New Orleans

They build the stuff I love building

Raven employment form

What do I have to lose?

Translation agent

Piles of paperwork reorganized into clean ordered cards
Inside the first month

The team started building

Step one

AI training

Employees started asking me to teach them. So I taught classes.

Step two

Personal agents

Everyone built their own. Then they started building tools and skills on their own.

Step three

Nevermore

Those skills rolled into one central system. Think building your own DMS, except it actually works.

What do I have to lose?

All of it is free

ownex.io ↗
ownex.io
The trainings, the Agent Builder, and Max in a Bottle. Everything I learned, in one prompt you can drop into any AI.
The moral of the story

The future isn't something you can predict,

but it is something you can construct.

What's next?

A modular waterfront boat showroom at sunset
max@ravenpmg.com
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